When Carolyn Tisch Blodgett was 6 years old, her grandfather, Loews Corporation cofounder Bob Tisch, bought a 50% stake in the New York Giants. The 1991 purchase turned out to be a formative one for Tisch Blodgett and her entire family; they began spending Sundays together watching football. Tisch Blodgett even wrote her college admissions essay about bonding through the sport with three generations of women in her family.
As Tisch Blodgett progressed in her own career, she stayed close to sports and fitness; she was Peloton’s head of global marketing between 2016 and 2020. After leaving the fitness company, last year she began working within the Giants representing her family’s ownership interest as a strategic advisor. (The team is co-owned by the Tisch and Mara families.) Spending more time in the sports world helped her identify opportunities outside the NFL, and she now also serves as founder and CEO for Next 3, an investment arm for the Tisch family backing innovation in sports.
Today, Next 3 is leading a minority stake investment in NJ/NY Gotham FC, the New York metropolitan area’s women’s soccer franchise. The size of the investment wasn’t disclosed. As Tisch Blodgett considered possible Next 3 investments, “all roads kept leading us back to women’s soccer,” she says.
New soccer teams have popped up across the country in recent years—from the celebrity-backed Los Angeles team Angel City to a forthcoming Bay Area franchise—but Tisch Blodgett followed her grandfather’s lead and stuck with the New York market. “He had the opportunity to invest in many other teams where he would be the controlling owner, but he said, ‘How could I invest 100% in another team when I have an opportunity to invest 50% in the New York Giants?’” she remembers. “That was really how we felt about Gotham.”
